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Service 02

Editorial and campaign with wolfdogs.

Everybody knows stock photos of “wolves”. Almost nobody knows a Czechoslovakian Wolfdog that holds the gaze while the light is being set.

Czechoslovakian Wolfdog in a wide landscape, editorial look

What for: covers and editorial, lookbooks and campaigns, brand imagery and our own series, which you can licence or develop further with us. Where: in the studio as well as on outdoor locations. The animals are used to flash, fog, wind and unfamiliar sets. How long: a calm half day almost always delivers stronger pictures than a full day that drains the pack. Several looks are possible if the changeovers stay calm. What is in the quote: usage rights by print, web, out-of-home and period. A shooting day does not buy the files forever and everywhere.

At a glance

What belongs in the planning.

Setups
Cover, editorial, lookbook, campaign, brand image, own series
Light
Studio flash, continuous light, a generator on the alpine pastureThe animals know all of that. What they should not have to know is a set that changes concept every three minutes.
Planning
Looks in blocks, with breaks in between
Handling
By us aloneOur job is not to stage the shot. Our job is that the animal is present in it.
Rights
Print, web, out-of-home and period itemised separately

On a level with the art direction

We work with photographers, stylists and art direction, not under them. You lead the camera, we lead the animals — and we say in advance which idea works in the picture and which one the animal would merely endure.

We have built editorial worlds of our own, such as the series Viking Wolfs. That can be developed further instead of starting from zero.

Flash is no problem. Rush is.

An animal that settles between two setups holds the gaze longer. An animal that stands in the commotion for three hours gives you a picture in which exactly that is visible.

Anyone who wants to learn the work with the pack instead of only booking it will find it in the dog photography workshop. People interested without a camera belong at the information evenings.

Czechoslovakian Wolfdog in a calm campaign shot
Campaign · studio

Frequently asked questions

The short answers.

Studio or outdoor — which suits better?

Both. The studio gives control over light and breaks, outdoors gives landscape and movement. We advise by the shot, not by habit.

How long does a shoot take?

Half a day is enough for a clear series. A full day only with real breaks. Several looks in one day are possible if the changeovers stay calm.

May we use the pictures without limit?

No. Usage rights are agreed by print, web, out-of-home and period, and they are in the quote before anyone takes a picture.

Enquiry

Subject, light, date.

Describe briefly what should come out of it. We will say whether it belongs in the studio or outdoors.